It starts with a conversation.
Content is communication. It’s every single interaction with your customer!
When you think about it like that, it shows you how important content is to your online marketing strategy especially if you want SALES!
It all comes down to this not-so-secret formula.
Content = Attention = Sales Opportunities
Content leads to conversations. Conversations build relationships. Relationships lead to results.
It works because people do business with those they know, like and trust. You have to invest in delivering your customers value that gains their interest before they invest in you.