Content Curation Versus Content Aggregation

C4 Compete | Content Creation v Aggregatuib v Curation |

Ever wondered exactly what type of content you should be sharing on social media?     Fact! We now create more content in 48 hours than all of the content created between the beginning of time and 2003*. Mind Blown For business owners, this puts a huge pressure on us to create content as part of […]

How To Build A Targeted Following On Twitter in 6 Simple Steps

C4 Compete | How to get more Twitter followers |

Want more Twitter followers?     More followers is a common goal for most of us using social media as a key marketing communication channel for our business.  After all, the best way to generate customer retention and long term strategic growth is to build a targeted community. That is, a targeted community that trusts and believes […]

Dealing with Negative Feedback {CASE STUDY}

C4 Compete Negative Feedback Case Study

Be Nice or Pay Up: Union Street Boutique Mess Up! A case study in how to handle negative feedback.   Picture this. You have been dreaming about this very moment your whole life. You’ve probably had it planned since the age of 10 and it’s finally here. You are about to get married! What better […]

{NEWS} Facebook Bans Incentivised Likes

C4 Compete | Facebook has banned incentivised likes |

What’s the deal? Facebook has banned incentivised likes on your Facebook Page. This specifically refers to those created via third party apps. The goal is to clamp down on those individuals looking to rig Facebook algorithms and boost their Likes through the offer of a potential reward for a click of that like button. What does […]

Pinterest Introduces New Messenger App {Opportunities Here!}

C4 Compete | Pinterest New Messenger |

Pinterest is all about the social shopping network. It is one of the fastest growing social networks boasting a huge 70 MILLION users. That is, users that are 10% more likely to convert into a sale than those on Facebook, Twitter or any other social media platform. Targeting the 20-55 year old high spending females of […]

5 Steps Non-Profits Can Take To Build Brand Awareness on Social Media


  Who This Post Is For: Non- Profit / For- Purpose Campaigners and Organisations Social media is great for building brand awareness. These are low cost platforms that can be run on your time availability and really allow you to share your message with the right people. However, if you are a non-profit or for-purpose […]

Social Media: Why You Need A Personality

C4 Compete | Social Media Personality

Who This Post Is For: Small businesses looking to enhance their social media personality Did you know it takes an average of 10 customer touch points to convert a sale ?* No wonder we’re all so busy Luckily, social media makes that process a lot easier. Social media provides a HUGE opportunity to build strong relationships with […]

How To Increase Your Facebook Engagement In 4 Simple Steps!

C4 Compete | 4 ways to increase engagement on facebook |

Who This Post Is For: Small businesses struggling with low engagement on Facebook.  Facebook marketing can be really hard! Unlike Twitter where you can literally jump into a conversation with anyone, you have to work hard to raise awareness for your small business on Facebook. It can be really disheartening to put all that work […]

How To Start Marketing Your Local Business on Social Media


Who This Post Is For: Local businesses that are yet to get started on social media. Social media is no longer a choice. It’s not a case of ‘should be on here?’ It’s more like ‘Uh-oh, we’ve got to get on here right now and figure out a way to beat our competitors.’ The trouble […]

How to turn Twitter followers into paying customers?

C4 Compete Social Media | How to convert Twitter followers into customers |

Who this post is for: small businesses using Twitter and wondering how to convert followers into paying customers You’ve probably heard that social media is a marathon, not a sprint. It’s all about building relationships and if you spend enough time doing the right things consistently, you will see a return on investment. This is […]